Post by account_disabled on Feb 19, 2024 6:43:22 GMT
Directv uses design tricks to highlight specific words: Directv design Directv uses various design tricks to draw attention. Directv’s web designers and copywriters work together to create persuasive content. They use font styles, sizes, and colors to draw attention to specific text. For instance: Triple $aving$ event doesn’t look right in a normal font, but it works on the Directv homepage. You usually can’t underline text unless it’s a link, but First time ever! is fine because a script font is used and the underlining isn’t straight.
n order to get a holistic view of your account’s overall performance Buy TG Database from search query to ad to click to landing page to conversion to sale, Brad Geddes recommends looking at profit. Then you track your split tests according to profit by impressions and clicks. That’s All Fine and Dandy, but HOW Do You Improve Profit? This comes down to basic marketing principles that have been around long before Al Gore invented the interwebs. But it’s easier said than done, unfortunately.
To start, you need: A thorough understanding of who needs what you’re offering (know your target market) Stellar products/services Strong Unique Selling Proposition (USP) so people know why they should buy from you Then mix in persuasion techniques. The bible on persuasion is Robert Cialdini’s book, Influence: the Psychology of Persuasion, where he lists the following 6 weapons of influence: Reciprocation: when someone does a favor for us or gives us a gift, we feel obligated to repay them. As a marketer, think of ways to make your customers feel indebted to you, even in a small way.
n order to get a holistic view of your account’s overall performance Buy TG Database from search query to ad to click to landing page to conversion to sale, Brad Geddes recommends looking at profit. Then you track your split tests according to profit by impressions and clicks. That’s All Fine and Dandy, but HOW Do You Improve Profit? This comes down to basic marketing principles that have been around long before Al Gore invented the interwebs. But it’s easier said than done, unfortunately.
To start, you need: A thorough understanding of who needs what you’re offering (know your target market) Stellar products/services Strong Unique Selling Proposition (USP) so people know why they should buy from you Then mix in persuasion techniques. The bible on persuasion is Robert Cialdini’s book, Influence: the Psychology of Persuasion, where he lists the following 6 weapons of influence: Reciprocation: when someone does a favor for us or gives us a gift, we feel obligated to repay them. As a marketer, think of ways to make your customers feel indebted to you, even in a small way.