Post by account_disabled on Jan 2, 2024 3:49:05 GMT
Teleworking has become our daily bread for many professionals , also for those who work in the advertising universe. Agencies , which in recent months have thrown themselves into the arms of the "home office" (they had no other choice), have replaced the once ubiquitous meetings with videoconferences , ultimately converted into a kind of umbilical cord with their clients. But are teleworking and a handful of video conferences really enough to completely replace life (as we knew it a few months ago) in agencies? It seems not and in an article for Horizont Michael Schipper breaks down the reasons: 1. The magic of place Obviously, as human beings, we prefer to gather with other people in places full of inspiration (in the same way that our ancestors gathered around the fire at night to tell stories). The Romans also knew very well the magic that was breathed in certain very special places, those protected by the beneficent influence of the Genius Loci. Places covered in magic also play a very important role in agencies.
After all, inspirational work environments encourage teamwork and creative thinking, while soulless places only block our creative chakras and break our spirit of unity. However, since the pandemic burst into Phone Number List our lives, offices have become off-limits places. And agency employees create (highly artificial) bonfires around video calls . Some appear in video conferences with their desks filled to the brim with office supplies, others prefer to stand behind shelves overflowing with books and some are more imaginative and use the image of a paradisiacal beach as a background. The truth is that the backgrounds chosen by those who participate in the ubiquitous video calls hide subliminal messages in the deepest recesses of their bowels (for those who want to discover them). 2. Digital autism Videoconferences, although useful, cause deep irritation to those who participate in them. Not in vain, being confronted with a PowerPoint presentation without seeing who it is presented to is inevitably anomalous. There are no facial expressions, no body language, and no eye contact. Some participants in videoconferences behave, in fact, like authentic autistic people (in their digital aspect).
They are connected, but they are totally intangible on the human level. Videoconferencing may be sufficient for the simple exchange of information, but it in no way replaces the vivid exchange of views between people gathered in the same physical space. In agencies, interpersonal communication is what ultimately sustains the business. Developing truly inspiring communication requires that participants be imbued with a particular state of mind. And there is nothing better to stimulate certain moods than talking over the heat of an espresso coffee or a freshly made pizza. Video conferencing is actually terribly weak at creating truly strong communication atmospheres. What happens, for example, if an employee doesn't say anything during a video call? Is he bored, is he not interested in what is being talked about or is he perhaps thinking? It is terribly difficult to make a value judgment of this type with a screen in the middle. After all, screens are blind to the subliminal emotional signals emitted by participants in video calls.
After all, inspirational work environments encourage teamwork and creative thinking, while soulless places only block our creative chakras and break our spirit of unity. However, since the pandemic burst into Phone Number List our lives, offices have become off-limits places. And agency employees create (highly artificial) bonfires around video calls . Some appear in video conferences with their desks filled to the brim with office supplies, others prefer to stand behind shelves overflowing with books and some are more imaginative and use the image of a paradisiacal beach as a background. The truth is that the backgrounds chosen by those who participate in the ubiquitous video calls hide subliminal messages in the deepest recesses of their bowels (for those who want to discover them). 2. Digital autism Videoconferences, although useful, cause deep irritation to those who participate in them. Not in vain, being confronted with a PowerPoint presentation without seeing who it is presented to is inevitably anomalous. There are no facial expressions, no body language, and no eye contact. Some participants in videoconferences behave, in fact, like authentic autistic people (in their digital aspect).
They are connected, but they are totally intangible on the human level. Videoconferencing may be sufficient for the simple exchange of information, but it in no way replaces the vivid exchange of views between people gathered in the same physical space. In agencies, interpersonal communication is what ultimately sustains the business. Developing truly inspiring communication requires that participants be imbued with a particular state of mind. And there is nothing better to stimulate certain moods than talking over the heat of an espresso coffee or a freshly made pizza. Video conferencing is actually terribly weak at creating truly strong communication atmospheres. What happens, for example, if an employee doesn't say anything during a video call? Is he bored, is he not interested in what is being talked about or is he perhaps thinking? It is terribly difficult to make a value judgment of this type with a screen in the middle. After all, screens are blind to the subliminal emotional signals emitted by participants in video calls.